Word: olympiad
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Dates: during 1980-1989
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...Olympic Committee has charged companies $50,000 for the right to become official suppliers to the U.S. team and use the Olympiad symbol in advertising. It also charges an additional $250,000 or more for permission to run consumer-sales promotions tied to the Games. None of the payment is refundable even if American athletes boycott Moscow. The Chicago firm VPI, Inc., for example, has stockpiled 28,000 mugs and 15,000 key rings emblazoned with the Olympic design or drawings of Misha the bear, the Games' official mascot...
After several years experimenting--often unsuccessfully--with the lucrative acting and endorsement opportunities awaiting him upon return from Munich in 1972, Mark Spitz, the celebrated swim star of the 20th Olympiad, decided to try his hand in business. While not yet approaching a par with his swimming achievements, the Californian is doing just fine as head of his own SUMARK Corporation...
...four-man bobsled pair the world's best racers and the world's fastest, toughest course in duels of icy nerve at speeds of up to 95 m.p.h. A fortnight of competition concludes (7 p.m.-10:30 p.m.) with ceremonies marking the end of the 13th Winter Olympiad...
...Games should be changed. New Jersey Senator Bill Bradley, a basketball gold medalist in the 1964 Olympics, predicted four years ago that politics would dismantle the 1980 Games. He believes, correctly, that the crisis of this XXII Olympiad may offer the opening to do so. The politics and commercialism of the spectacle should be radically reduced. Most athletes in competition neither want nor need the political extravaganzas and financial hype. To help rescue the Olympics from their present distress, in which this nation is unavoidably an accomplice, the U.S. might...
...since the U.S.S.R. has fulfilled its agreement with the I.O.C., there is no reason for moving the Games elsewhere. The Kremlin expects some athletes to withdraw, but as individuals and not as entire national teams. If nations do boycott the Games, Moscow is determined to go on with the Olympiad. Four years later, however, it might pay back the U.S. by boycotting the Summer Games scheduled for Los Angeles...