Word: olympicsized
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Dates: during 1990-1999
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Letterman's ascension at CBS as the undisputed king of late night was confirmed by the Winter Olympics. Appearing each evening with his Top 10 lists and Gillooly gags, Letterman's Late Show was the Official Comedy Wrap-Up of the '94 Games. Ratings for his second Olympic week soared...
Even before Nancy and Tonya skated onto center ice, the Winter Olympics were making TV history. For the first 11 days of the Games, prime-time viewership was up 37% over '92. Then, for the women's short program on Wednesday night, ratings soared to an astonishing 48.5, meaning 48.5...
After years of fragmenting TV audiences and drooping ratings for even major sports events such as the Olympics and the Super Bowl, the networks had cause to cheer: Lillehammer showed that couch potatoes can still be lured back. The Games' popularity also disproved one bit of conventional Olympics wisdom -- that...
THE OLYMPICS
OLYMPICS: The End of the Melodrama 62