Word: olympicsized
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In China, most people didn't seem overly concerned with the Chinese mishaps in the Athens gymnastics hall. After all, there was lots else to cheer, not least the clean performances of China's weight lifters?in contrast to athletes from seven other nations who had to pull out of...
Such contracts, of course, pale in comparison with the frenzy that will accompany the Beijing Games. Hundreds of multinationals are already jockeying for a chance to bid for Chinese ad contracts once Athens wraps up. To prove that the Chinese capital is worthy of such lavish attention, Beijing earlier this...
Despite Japan's unexpected gold rush, reaction back home has been surprisingly muted. For the first few days, the papers focused more on early disappointments in men's soccer and women's softball, sports in which Japan had hoped to win medals. True, the major dailies did print a special...
The role shift for Japanese Olympians from national ambassador to individual icon is all the more dramatic, given that this year marks the 40th anniversary of the Tokyo Olympics. Back then, an ascendant economic power wanted to show just how spectacularly it had risen from the ashes of war. Japan...
OLYMPICS 2004