Word: olympicsized
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Li Ning Sports Goods, China's largest athletic-shoe and apparel company, built brand awareness the same way Nike did--by getting a revered athlete to hawk its products. But while Nike had to hand over millions in endorsement fees to basketball superstar Michael Jordan, Li Ning Sports Goods just...
In colder months, Nagano prefecture--site of the 1998 Winter Olympics--offers the delightful contrast of piping-hot springs amid snow. Two hours west of Tokyo lie the vast Lake Suwa and the onsen town of Kamisuwa. At Saginoyu saginoyu.com) a historic inn, some of the grandest rooms offer private...
Gaps like these are as rare as the gods that produce them. By 1968, no one had ever long-jumped more than 27 ft. 4 3/4 in. In the Mexico City Olympics that year, Bob Beamon jumped 29 ft. 2 1/2 in.--this in a sport in which records are...
We have the same problem with the Olympics. We like those new fake sports we force the Olympic committee to include so we can win, like beach volleyball, snowboarding and major-motion-picture production. But unless the games are held either in America or Utah, we're not going to...
For as long as his daughters have been playing tennis, Richard Williams has been saying that they were destined to dominate the sport. Williams p?re's optimism was finally justified when Venus and Serena made it to No. 1 and 2 in the world rankings after contesting the French Open...