Word: olympus
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Dates: during 1970-1979
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...Beverly Hills' trendy Coffee Bean and Tea Leaf shop, the all-metal $99.50 Eva brand coffee maker outsells by 3 to 1 the part plastic $79.95 Braun coffee brewer. Sales of Kodak's low-priced Instamatic cameras have been sluggish, but sales are really clicking for Nikon, Olympus and Canon cameras, which retail for some $250 and up, and provide all the features that most people are ever likely to want in a lifetime. The understated lines and craftsmanship of the Cartier tank watch, starting at $450, keep it as popular today as when Louis Cartier first designed...
George Snyder, who owns the Olympus Gym in Warrington, Pa., is president and founder of the Women's Bodybuilding Association. He makes a clear distinction between what he calls "freaks" -the "Superwomen" of the sport, of whom there are about 50 in the U.S.-and the "average" female body builder. Most participants fall into the second category: women who work out just enough to compete in body-building contests where top prize goes to the best-proportioned, shapeliest and firmest body. Women can easily take off a few pounds in the first month after they start working out, says...
...meeting of Giscard's supporters among the members of parliament. "My successor, whoever he is, will be forced to show the same strictness." What Barre obviously meant was that since austerity will not soon give way to prosperity, Giscard will have to find some other route back to Olympus...
...picture above shows the planet's great northern volcano, Olympus Mons, the largest known to man. Its multiringed crater measures some 50 miles across and towers 15 miles above a base that stretches for some 375 miles, roughly the distance between San Francisco and Los Angeles. The volcano was observed from a height of 5,000 miles on a Martian morning in midsummer. The clouds rimming the volcano are seasonal, limited to spring and summer; scientists postulate that they may be formed when ice condenses from the atmosphere as it cools while moving up the crater's flanks...
...Olympus Mons picture is actually not a single photo but a mosaic of small ones. Mechanical shutters on the Viking cameras snap a stream of images that are broken into their constituent colors by a series of filters. Eventually an electronic beam scans the resulting image, translates it into tiny electrical impulses (8.7 million per photo) and sends them to earth...