Word: omegas
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Dates: during 1990-1999
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...plague missed us this time. But it's always safe to watch it on tape. Start with a camp classic: Charlton Heston is The Omega Man(1971). The part must have a dream for Chuck: as the last man on Earth after a biological weapon decimates the human race, he gets to chew a whole lot of scenery all by himself. Then he gets to save the planet. Sure, it wears a little thin when you see make-up streaks on the pale-faced night mutants. And the race-relations moral is ham-fisted. But if you're a Heston...
Robin Williams wouldn't do it for McDonald's. KEVIN COSTNER wouldn't do it for Ralston Purina. But PIERCE BROSNAN has to do it for BMW, Visa, Smirnoff, Heineken, Omega watches, L'Oreal cosmetics and Ericcson cellular phones. The "it" is shilling for products with promotional tie-ins to the new James Bond movie, Tomorrow Never Dies, which MGM/UA will release Dec. 19. The current 007, wanting more control over his image, is likely to renegotiate a tougher deal with the studio for the next Bond installment. Most A-list actors refuse to do commercials for product...
These institutions must explain why education policy is not the alpha and omega of a moral life. If the traditional institutions do not live up to this task, new ones will take their place. The Promise Keepers, a hybrid of traditional associationism and new-fangled group politics, gives us a taste of things to come. On the other hand, as the Pope's recent theatrical appearances in South America signal, the traditional forces are not down for the count just...
...million female baby boomers reluctantly edging toward the half-century mark and beginning to suffer the symptoms of perimenopause, phytoestrogens are shaping up as the next big health fad--as big, perhaps, as fiber and omega-3 fatty acids rolled into one. The reason: many women are unhappy with the options mainstream medicine has to offer. For younger women in perimenopause, gynecologists sometimes prescribe low-dose birth-control pills to even out hormone levels. And as full menopause draws nearer, physicians typically prescribe Premarin, an estrogen derived from pregnant mares' urine. But while the benefits of Premarin are considerable--among...
Perhaps the most intriguing character to ID is Andy Caspar, the 26-year-old protagonist whose exit interview ("You understand that your memory ... is also the property of Omega Logic?") opens the book. His tireless idealism is the catalyst that creates the low-cost alternative to Omega's overpriced computers. In the end, Omega is forced to hire Caspar back to lead the company's Internet effort. Does the name of Apple co-founder Steve Jobs--whose public grudge against his old firm disappeared as soon as he was rehired to provide Apple with a badly needed Internet-friendly operating...