Word: omens
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Changing the Omen. Many of the local admen have been trained on Madison Avenue or in London, but most are Asians. They need to be: a fine feeling for local sensibilities is an absolute necessity. In color ads pitched to the area's numerous and affluent Chinese consumers, red means good luck, and yellow is the grand color of the ancient empire; pale blue-a funeral color-is used only by unsavvy art directors. A package tipped on its side suggests business collapse, and a half-filled pack of cigarettes conjures up visions of half-empty rice bowls. Because...
...life. Let us accept the facts; life is not sweet." "I have found a moral decline in Walt Disney's comics," announced Professor Giovanni Bertin. "The positive character Mickey Mouse has been replaced by the negative Donald Duck. The emergence of an evil Donald Duck is a bad omen for American mores...
...that Charles de Gaulle might also be in a mood for compromise. After an hour's chat with his old antagonist at the Elysée Palace, the ebullient Belgian Foreign Minister pointedly refrained from his usual barbed quips at De Gaulle's expense. The most significant omen to date was De Gaulle's decision last week to call in an even more influential critic of Gaullism, Jean Monnet, founding father of the Common Market. Clearly, something big was stirring, something as big as Europe...
...newspaper readers were dryly referring to "Detroit's Fourth Annual Newspaper Strike." That year, in fact, there were two walkouts-after which Hearst's morning Times, weakened by the high cost of labor warfare, sold out to the evening News, and was discontinued. Despite this omen, one or the other of the survivors, the News and the morning Free Press, was struck again in 1961, 1962 and 1963. Last week both were out of print-silenced by Detroit's ninth newspaper strike in as many years...
...second ballot, named Pennsylvania's Governor Scranton his running mate. Through it all, Barry stayed near a phone in Washington, was plugged into the gymnasium public-address system minutes after he won and said solemnly, "I accept with great humility. I hope and pray it is a good omen for July and November...