Word: omni
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Dates: during 1970-1979
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...times and lack of capital will prevent lacocca from making any significant product changes before 1982. So far his much promoted fiveyear, 50,000-mile protection plan has not done much to move Chrysler's top-heavy line of big cars out of the showrooms. Sales of the Omni and Horizon compacts have almost doubled since last year, but their production is limited because of a contract with Volkswagen, which makes the engine and produces only 300,000 a year...
Weighing 2,500 Ibs. and having a wheelbase of 104 in., the new cars will be 800 lbs. lighter and 20 in. shorter than the compact cars they replace. But they will be slightly bigger and heavier than Chrysler's Dodge Omni and Plymouth Horizon and about 14 in. longer than Ford's Fiesta-three cars that GM's competitors have already introduced for the new era. Engineers estimate that the X cars will average 26 m.p.g. The cars will list for $4,100 to $4,500 with automatic transmission as an option. Independent, noncompany drivers...
...holding them steady or reducing them for smaller cars. This week General Motors is raising prices an average of $137 on all its models except the sub-compact Chevette. Since Detroit traditionally plays follow-the-leader, Chrysler is raising prices an average $85 for all cars except the subcompact Omni and Horizon, and Ford is expected to post further increases...
GOVERNMENT REGULATION: I don't want to preside over a $10,000 Omni. But I don't see anything that's going to deter [the regulators] from making their appointed rounds. The way things are-and you don't have to be a mathematician to take $5,000 [roughly the present price of the Omni] and compound it for five years at 10% inflation rates and then add on all these goodies-it could be [a $10,000 car]. HIS GOALS: I really believe that if we can turn this company around, then I will have...
...when the company introduced its new full-size 1979 Chrysler New Yorker and Dodge St. Regis models with a vigorous publicity blitz in early October, it had almost no cars to sell because of production problems. Chrysler's only real winners this year are its front-wheel-drive Omni and Horizon...