Word: omni
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Dates: during 1980-1989
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...leaving with a domestic subcompact that would sell for less than $6,000? Practically overnight, the No. 3 automaker put together a bargain intended to give U.S. car buyers a pleasant form of sticker shock. The automaker slashed the price of its front-wheel-drive Plymouth Horizon and Dodge Omni by $710 and tossed in options worth $684 for free. Chrysler calculated that it could still make a profit, partly because it had long since paid off the costs of developing the Horizon and Omni, proven models that were first produced in 1977. Chrysler named the $5,799 package...
...delighted because the declining dollar removes some of the $2,000-per-car cost advantage that Japanese auto firms have held in the U.S. Partly as a result, Chrysler Chairman Lee Iacocca announced two weeks ago that his company will begin selling cut-rate versions of its Dodge Omni and Plymouth Horizon subcompacts next May for as little as $5,499, less than comparable Japanese autos...
...Excel is certain to intensify competition among makers of small cars. The rivals include Ford's Escort (base price: $6,052), Chrysler's Omni and Horizon ($6,209), the Toyota Tercel ($5,598), the Nissan Sentra ($5,649) and the Honda Civic ($5,649). Admits one Detroit executive: "The Excel will be a formidable competitor for everybody in the low end of the market...
Seriously, this doll stuff has got to go. Further dolls include pound puppies, teach and play kids, wide-eyed or sleepy real babies, kari-me babies, koosas, etc. Robots, too, now serve as companions, as shown by Omnibot, Omni 2000 (a steal at $399.97), Pester Puppy and Cat (why does the feline cost $20 more than the pooch?) and Alphie II. How are today's kids ever going to learn to deal with other tots who want different things for lunch and who who bleed if you bang them off furniture? Nothing is sadder than the five-year...
...import 300,000 cars built by Suzuki and Isuzu. Predicts GM Chairman Roger Smith: "Joint ventures are going to be a way of life." Chrysler, which last week filed an antitrust suit seeking to prevent the Toyota-GM hookup, imports four Mitsubishi models and will probably replace its aging Omni and Horizon models with a car built overseas. Says Chrysler Vice Chairman Gerald Greenwald: "The days of U.S.-based small-car production are coming...