Word: omni
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...would lose $43 for every such car produced in 1982. But the company does plan to reduce the number of basic car lines from five to three. Moreover, by 1985 all Chrysler cars will have front-wheel drive, a space-saving feature that only its fast-selling, American-built Omni and Horizon subcompacts have now. The company's basic goal is to expand its 10.2% share of the U.S. auto market to 12.4% by 1985, mainly by concentrating on small-car sales...
...consumer." The bemused car owner finds Paisley and Nattress hard at work on the line evaluating a front-wheel-drive, hydrogen-powered, hydraulic-assisted entry from the University of Wisconsin's Stout campus. Even with some donated parts, the exotic power plant modestly housed in a blue Dodge Omni body cost $25,000 in cash. Student Steve Mann insists that the car would be "as cheap as or cheaper" than any current production model to massproduce. Mann is young and tousle-headed. But with poise beyond his years he points out that if society were to switch from petroleum...
...hard to turn on a television set or radio without hearing Joe Garagiola, the baseball catcher turned pitchman, importuning customers to come in and collect $400 price rebates on all Chrysler models except for the most popular small cars like the Omni and Horizon. The company's advertising agency, Kenyon & Eckhardt, and some 25 other suppliers and service agents are giving additional rebates of $100 to $500 to any of their employees who buy Chryslers. In addition, Chrysler since May has been granting its dealers special discounts that now range from $325 to $1,500 per auto. These cuts...
...same period this year, fewer than 3,000 Cougars have been bought-only 35 of them during the middle ten days of June. At Chrysler, sales of Dodge Aspens are down 30% for the year. The company's hottest autos are the subcompact Dodge Omni and Plymouth Horizon (up 55%). Yet production of these models is limited because their engines are supplied by Volkswagen, and the number is fixed at 300,000 for the year...
...notion of a Chrysler-Volkswagen combination seemed plausible, at least superficially, because of the ties that exist between the companies. They are currently renewing a contract under which Volkswagen has been supplying 300,000 engines annually for Chrysler's Omni and Horizon subcompacts, its only two brisk sellers. The two companies also have jointly run an auto plant in Brazil, and Volkswagen makes its popular American Rabbits in a Pennsylvania plant that once belonged to Chrysler...