Word: omo
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Dates: during 1950-1959
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...that it was sometimes hard to tell what was being advertised, are now couched largely in such hard-sell terms that they seem downright un-British. But there is still an undertone of restraint; e.g., amidst a bunch of filmed interviews with housewives who swear by a detergent called Omo, the British admen have included one housewife who candidly states that she does not use Omo, has no intention of ever trying it. Makes it seem more authentic, they explain...