Word: omo
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...white knight of black Africa is the "Omo man," who wanders from vil lage to village. Dressed in candent cot tons, he passes out sample boxes of Omo detergent, a fast-bubbling profit maker turned out by Unilever, the Anglo-Dutch combine that is the world's sixth biggest company. People grab up the giveaways, not only because each box top can be redeemed for ten more samples at the local Unilever-owned store, but also because the Omo man is plugged by radio ads that suggest he possesses supernatural powers. Say the commercials: "As a snail dies...
Cauldron, Bubble. Key figure in the inquiry is 72-year-old Chief Humphrey Omo-Osagie, reputed founder of Owegbe, No. 2 man in the provincial government and, as a proud Beni, a natural opponent of Chief Osadebay. Witnesses told Justice Alexander that Omo-Osagie led Owegbe rites in his own home-grandly titled Osana House-in Benin City, even mixed Owegbe potions in a human skull. Second in Beni eyes only to the Oba of Benin-the titular ruler of the Benis-Omo-Osagie denounces the investigation as a plot to reduce the Benis to political impotence: seven...
...that it was sometimes hard to tell what was being advertised, are now couched largely in such hard-sell terms that they seem downright un-British. But there is still an undertone of restraint; e.g., amidst a bunch of filmed interviews with housewives who swear by a detergent called Omo, the British admen have included one housewife who candidly states that she does not use Omo, has no intention of ever trying it. Makes it seem more authentic, they explain...
...slang, and there is an Omo chief in the book who suffers from "a slight guilt complex." But, by and large, this is hot, strong stuff, and not since Elinor Glyn and Ethel M. Dell has a writer put in her thumb and pulled out the sort of plum this pie is full of (e.g., "He had cut her open with a sword, but she was too proud to let him see the bleeding...