Word: on-air
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...Soup and Extra. Now he has parlayed his Idol success into a pop-trifle trifecta. While still the host of Fox's smash talent hunt, which returns this week, he has also taken over the radio institution American Top 40 from host Casey Kasem, and last week he launched On-Air, a variety "infotainment" (Seacrest's word, and proudly) show--which he made sure to own a piece...
...goes well, On-Air will ensure Seacrest a future in TV long after Idol and the ministrations of his hair stylist (who has been spiking and streaking his fronds since the Extra days) have failed him. At the University of Georgia, Seacrest majored in not just broadcasting but also business. "You can't be successful and have longevity in this business," he says, "if you don't have a business plan." Under Seacrest's thoroughly modern metrosexual exterior beats the heart of a septuagenarian Hollywood dinosaur. Among his idols, he says, are Larry King and Dick Clark, and Seacrest turned...
...On-Air adapts itself to this world with a mix of personality interviews (Donald Trump, Reba McEntire), in-studio performances (Missy Elliott, Enrique Iglesias) and celeb gossip. It's like Total Request Live but older, or Entertainment Tonight but with more screaming fans. Granted, nobody asked for either one, and On-Air was shaky in its first week. Seacrest may be better suited to the more controlled Idol than to unpredictable live variety. When Richie brought a pair of goats with her to plug her rural reality show, one of the beasts did what well-fed goats do, all over...
...first day of On-Air. He continually mocks his fussiness over his clothes and hair. (As for the ensuing rumors about his sexuality, however, Seacrest has taken pains to mention his girlfriend on air.) His limitations are his talent. Unlike Carson Daly, his closest analog in the next--Dick Clark sweepstakes, he has no Lothario smolder about him, no sense that he's as much of a player as the celebrities he interviews. "He gets into the guests the same way the fans do," says Robb Dalton, the 20th Television executive who signed Seacrest for On-Air. All this sends...
...Grins aside, Seacrest is a driven worker, waking at 6:15 a.m. and ending his days late, bouncing between Idol, On-Air and Top 40 (taped across the hall from the On-Air studio). "I have never seen anyone work so hard at so many different things," says his idol-consigliere Clark. "People don't realize that guys who do this are smart. You've got to have brains to make it look easy." And as Clark should know, a nice head of hair doesn't hurt either. --Reported by Jeanne McDowell/Los Angeles