Word: on-air
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OPRAH WINFREY She'll receive an on-air declaration of love from Stedman. A double-wedding with Madonna? --George Roman...
...real Littlefield is more earnest preppy than pantsless nebbish, a boyish executive with a neatly trimmed beard. One thing his 21 years in the TV business have taught him is that it doesn't pay to be a sourpuss. He claims he used to "crack up" at Letterman's on-air gibes, even when Letterman went so far as to smash a Tiffany candy dish Littlefield had given him as a gift. As for the Late Shift portrayal, Littlefield laughs it off, though he points out that "I don't wear boxer shorts. I wear briefs." He shrugs...
...filled an important niche. The program now reaches 8 million students, or 40% of all teenagers in the country. That is roughly five times the number of teens who watch newscasts on ABC, CBS, NBC and CNN combined. And though the mix of MTV-style graphics, rock music and on-air pop quizzes is more sprightly than anything Peter Jennings or Tom Brokaw delivers, the newscast is hardly dumbed down...
...rare gesture, ABC apologized twice on-air for stating on a newsmagazine show that two tobacco companies, R.J. Reynolds and Philip Morris, had added extra nicotine to their cigarettes. The apologies were part of a settlement by ABC and the two companies that had sued the network for libel. ABC will also pay their legal expenses. But the network stands by the "principal thrust" of its report--that cigarette makers use reconstituted tobacco to control the level of nicotine in cigarettes...
Opposition is also coming from broadcasters, who point out that the networks have already adopted on-air advisories to alert parents to inappropriate programming. Says Lynn McReynolds, vice president of media affairs for the National Association of Broadcasters: "The V chip won't be able to tell the difference between Terminator 2 and Schindler's List. We have problems with any technology that makes a blanket judgment about programming...