Word: on-air
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...Opera Weekly, in a recent editorial. Last summer, in early July, the serials lost an entire week of programming when they were pre-empted for the Simpson trial's preliminary hearings, and they have never really recovered. "It's been a battle all along," says Susan Banks, director of on-air promotion for cbs Daytime. "We thought the viewers would come back, but they didn't." Since the beginning of this year, when cnn and court tv began broadcasting the Simpson trial daily, the three top-rated soap operas -- CBS's The Young and the Restless...
CHARGED. HOWARD STERN, 41, radio "shock jock"; with disorderly conduct; by a judge in Harlingen, Texas. Stern's on-air mocking of slain Mexican-American singing star Selena could earn him a $500 fine if he ever sets foot in the Lone Star State...
...against these talk-show donnybrooks, rejecting Ricki-like confrontations and stressing more upbeat, inspirational programs. "Oprah's purpose is to lift people up, to help them move on in their lives," says executive producer Dianne Atkinson Hudson. The show is still capable of sensational moments, such as Winfrey's on-air confession two weeks ago that she had used cocaine. But most of her recent topics-couples with credit problems, people who have had bad experiences calling 911-would seem hopelessly staid to her voyeuristic competitors...
Viewer call-ins feature significantly on Youngbloods and on almost all NET's programming. From mid-November to mid-December, NET fielded 56,000 on-air viewer phone calls, up 18,000 from the month before. These days, few call The Progress Report without profusely congratulating its host. "What a thrill, what a thrill to speak to Newt Gingrich," said one caller. "I salute you, ) sir." Fear not that Network Newt will be lost in a 500-channel universe...
...much as he dishes out, Bachrach has been left out of much of the on-air mud-slinging...