Word: onboard
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Dates: during 2000-2009
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...where thousands of spectators can crowd onto grandstands. Top sailors have joined the circuit, including British double world champion Paul Campbell-James and Austrian double Olympic gold medalists Roman Hagara and Hans Peter Steinacher. Hefty corporates are among the backers, lured, perhaps, by the fact that there's room onboard for one guest as well as four crew. Look carefully at each catamaran in competition and you're sure to find, spread-eagled on the nylon mesh, a grinning sponsor (or interloping journalist...
...first American ship to be successfully hijacked since the 1800s--but all the pirates were killed or captured in the ensuing standoff with a U.S. Navy destroyer. The navies of more than two dozen nations now patrol the Gulf of Aden, and cargo ships have begun to carry onboard deterrents like firearms and electrified handrails. Somalia's barely functioning government, however, remains incapable of stopping pirates, and many analysts fear that the number of attacks will increase again...
When Bingham hits his 10 million-mile goal during a flight from Chicago to Omaha, he receives a surprise champagne celebration onboard, and American Airlines' chief pilot appears for a congratulatory sit-down visit. Bingham, already the owner of an impressive graphite card (a status invented by the film), receives an instant upgrade: a personally engraved metal card that will allow him to directly access his own private operator, someone who will greet him by name. (See 50 essential travel tips...
Your ticket accounts for more than 70% of revenue--Royal Caribbean had sales of $6.5 billion last year, with $574 million in earnings--and ancillary charges, easily paid with a swipe of your onboard ID, made up about a quarter of those revenues. In the past 10 years, the ships have added acupuncture, personal trainers, spinning classes and premium restaurants. One line even offers Botox treatments. The bigger the boat, the more opportunities, which is why Kochneff, for one, expects cruise companies to introduce more sea monsters like Oasis...
Matthew Jacob, a senior leisure analyst at Majestic Research, is more cautious. "They're trying to overcome people's reluctance by making staterooms bigger and showing that they have more amenities than shuffleboard, with the onboard water parks," says Jacob. "But when it comes down to it, you're still on a ship. And that's not for everybody. And it never will...