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...from jumping ship, since it makes money selling plots of land for as much as $1,675 apiece and charging owners $295 monthly usage fees. Some corporate outposts have figured out how to engage users and get valuable feedback. One of Second Life's big selling points, says Cory Ondreijka, Linden's chief technology officer, is "this porousness with information flowing in both directions." The site's financial success will depend in part on Linden's improving its search engine as well as the ability to have more than 70 avatars in one place at a time. Companies are keeping...

Author: /time Magazine | Title: Second Life's Real-World Problems | 8/9/2007 | See Source »

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