Word: one-a-day
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...have the syndrome. Consuming more than 20 drinks a month--beer and wine only--led to a 66% smaller chance. But don't overdo it. In other research, metabolic syndrome was 60% more likely in heavy drinkers who downed at least four drinks a day than in one-a-day drinkers. --By Sora Song
Perhaps a third of Americans have tried an herbal remedy, and that number is expected to grow sharply now that giant pharmaceutical companies with huge ad budgets and vast distribution channels are charging into the field. Trusted brands like Bayer's One-A-Day and well-known companies such as Warner-Lambert (Sudafed, Benadryl and Listerine) and the Whitehall-Robins Healthcare unit of American Home Products (Centrum, Advil, Robitussin) all launched brightly packaged lines of herbal remedies this fall. SmithKline Beecham (Tagamet HB, Contac, NicoDerm CQ) test marketed herbs in four U.S. cities last summer. The entry of these brands...
...newcomers slug it out with big-bucks ad campaigns. Bayer and Whitehall-Robins are spending a total of $75 million between them to launch their herbal brands. Bayer, sensing the public's confusion about such products, decided not to cite herbs in the names of its new One-A-Day preparations but to use tags like Cold Season and Memory and Concentration instead. Says brand manager Michaela Griggs: "We found that consumers don't fully understand what herbs...
ORAL FIX The drug troglitazone (a one-a-day pill) helps Type 2 diabetics control their blood-sugar level. On average, patients taking troglitazone can cut their insulin dose by a third; many can give up the shots altogether...
...Americans have more than doubled their spending on vitamins and minerals in the past six years, from $3 billion in 1990 to $6.5 billion in 1996. They have also ratcheted up the dosages they take, gulping down supplements at 10, 50, even 100 times the daily recommended levels. One-A-Day and other multivitamin products were originally designed to prevent such centuries-old nutritional deficiencies as scurvy and beriberi. But now the same micronutrients are being taken in megadoses--in effect, as drugs--to prevent or treat a broad range of illnesses, including psoriasis, tendinitis, cancer and heart disease...