Word: one-fourth
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Britain's women are not yet down to dhotis. But the British Board of Trade, adding up the average, found that in one year the average woman now buys: one dress, two pairs of gloves, four ounces of knitting wool, two yards of material, one pair of knickers (underdrawers), no vests (undershirts), one-fifth of a nightdress, one-fourth of a suit, one-third of a petticoat...
...Andrews Sisters, bawling, hoydenish Queens of the Juke Box, gave their parents, a Minneapolis Greek restaurateur named Andreos, and their Norwegian mother a whopping 32nd-wedding-anniversary present: one-fourth of the singers' earnings for life. At their present drawing power, the gift amounts to over $100,000 a year. Their first hit in 1937 (Bel Mir Bist Du Schon) sold over 125,000 records; they now get $100,000 annual royalty from Decca for their discs, $10,000 a week average for personal appearances...
...things have worked out, Mme. Chideu's prices are lower than they were under the Germans. Beef is one-third less, butter one-fourth less, potatoes one-half less. There are real shortages, and very high prices, for only a few foods...
Nicholson cleaned up the paper and the plant, raised salaries, restored staff and public confidence. By last week circulation was up one-third, to 80,000. Advertising was up nearly one-third in quantity, one-fourth in rates. Owner Nicholson at last had something worth-while to offer Newsman Fritchey...
...this process an imitation beaver coat retailing at about $150-less than one-fourth the cost of genuine beaver-can be made from shorn sheep pelts. Unshorn skins can be converted into longhaired "furs" such as fox, complete with silvery sheen. The manufacturers even talk of imitating mink. The synthetic furs are more durable than the genuine article...