Word: one-fourth
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Publisher Martin contemplates fusing his old magazine with his new, placing the amalgam under the direction of World Traveler's Editor Charles P. Norcross, now junketing in the Orient. Because World Traveler has about one-fourth of its stablemate's distribution, and because when two magazines combine one inevitably swallows the other, publishers guessed that the ever-mutating Mentor would be the one to endure...
...Fradd points out that the use of enlarged silhouettes at the beginning of the college year stimulates in the Freshmen, an interest in body mechanics. This is desirable because each year between one-fourth and one-third of the first year class is required to take the special exercises...
...tuition at most colleges pays for about one-half of the student's actual expense to the institution. At Bennington, for those who can afford it, the tuition will be $850, covering the full price of instruction. One-fourth of the girls will be the recipients of $850,000 worth of scholarships. Each year from twelve districts of the U. S., one $1,000 scholarship will be awarded. Six foreign students will receive an annual stipend...
American Tobacco Co. handles about one-third of the cigaret and smoking tobacco, about one-fourth of the plug tobacco sold in the U. S. Among its many familiar brands are Sweet Caporal, Pall Mall, Lucky Strike cigarets, Bull Durham and Half and Half smoking tobaccos. Sales last year totaled some $200,000,000. The advertising appropriation on Lucky Strikes alone was estimated at $12,300,000. As the largest fragment of Thomas Fortune Ryan's Tobacco Trust, which the government dissolved in 1911, American Tobacco Co. occupies in its field somewhat the position held by Standard...
...figures are correct, almost one-fourth of our national income is spent in recreation. We spend it in hot-dogs, automobiles, movies, road-houses and restless movement; one of the largest items is the two-hour vigil at the shrine of football on autumnal Saturdays. The play we love with such spirit is often mechanical play. It is play where we sit huddled close together in darkened auditoriums watching a small lighted space where two figures pound or hug each other. We watch, but we do not play...