Word: one
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Dates: during 1930-1939
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Diamond T: two new (month-old) snub-nosed "cab forward" models, 1½-ton chassis for $775, 2½-ton for $880. Diamond T's 1940 feature: a 100,000 mile or one-year guarantee against mechanical imperfection. Diamond T models range from a $574 1-ton chassis to a 10-ton chassis for $5,000 plus...
Dodge: a new 1½-ton cab-over-engine truck, wheelbase 105" or 129", price $825 up. Other models include 23 body styles, six engines (five gasoline, one heavy Diesel), capacities one-half to three tons, prices $465 to $3,650. Feature: horsepower higher than last year...
...eliminate 551 parts, to facilitate keeping a fleet of trucks in condition, 2) a push-button door latch which needs but to be properly bumped to open, 3) an all-welded chassis (no bolts, no rivets), 4) a clutch-and-gear-shift combination which can be operated with one hand. Capacity of the truck is from 1½ to 3 tons pay load. Use, for door-to-door deliveries. Price, unannounced, probably around...
Other White models, one to ten tons...
...year Rhea put his ideas on Dow lore into a book and, after publishers refused it as a white elephant, published it himself and sold over 90,000 copies. Letters began to pile up on the foot of Rhea's bed, and, unable to answer them individually, he one morning sent out a note to the effect that if & when he had anything worth saying, he would mimeograph it and send it to anyone who wanted it. Last year over 5,000 clients paid $40 a year for Rhea's "Dow Theory Comment...