Word: one
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Dates: during 1940-1949
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Some big problems must still be licked. One is the lack of water needed for refining. All big U.S. shale deposits lie in the most arid sections of Colorado, Wyoming and Utah. Another problem is the question of ash disposal: more than a ton of ash is piled up for every barrel of oil produced...
...scheduled North Atlantic flights from January through March, there will be 15-day round-trip fares at only 10% more than the regular one-way fare. Thus, a New York-to-London winter round trip will cost but $385, v. a regular round-trip fare...
Starting next week, T.W.A. and American Airlines will make daily coach trips with DC-45 between New York and Los Angeles at a one-way fare of $126.50 (including tax), v. a regular first-class fare of $181.53 (railroad coach fare...
...dingy little store, slipping into bankruptcy in a Chicago suburb, quadrupled its gross to $8,000 a week when it installed new lights and smart fixtures. Window displays should be cut down or eliminated; the windows should be clear so that the whole store is one big display case...
...work harder to expand a grocer's business, and cited an example to show that it could be done. In a Jack Sprat store in Ames, Iowa, he gave a customer a taste of a can of peas, succeeded in selling her an entire case instead of only one can. He persuaded a grocer on Manhattan's Third Avenue to keep a list of daily "specials" next to the telephone so that clerks taking orders by phone could suggest extra items. Concluded Cummings: salesmen need constructive sales suggestions from the front office, instead of a flood of letters...