Word: one
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Dates: during 1950-1959
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Knuckled Under. In Zurich, Werner Zumbach got a ten-year suspended sentence for cutting off one of his thumbs, trying to cash in on a $46,000 disability-insurance policy...
Scramble for the Top. Mortimer took the advertising and marketing route upward at General Foods. He became vice president in charge of advertising in 1939, vice president in charge of marketing in 1947. One of the company's postwar problems was frozen foods. General Foods had carried the burden of the industry for years without making a penny of profit, but World War II shot the industry's business up to 1 billion Ibs. in 1945. Suddenly the get-rich attractions were so strong that fly-by-night outfits rushed out poor-quality products, gave frozen foods...
...company. Overall, General Foods profits have risen from $28 million in 1954, when Mortimer took over, to an estimated $60 million this year. But Mortimer is still not satisfied with some of his products, notably the Gourmet line, intends to make some changes. Says he: "At one of these business things I go to, the dowager wife of some fancy businessman sitting next to me said, 'Oh, Mr. Mortimer, your gourmet foods are wonderful. We stock the yacht with them.' And I thought to myself, 'Yeah, that's what's wrong with that business...
Glatsky in the Future. What lies in the future for General Foods and the rest of the industry? One of the industry's widely heralded ventures, frozen soups, which were pioneered by Campbell's, are not going too well. Heinz dropped them after a brief try; General Foods so far has avoided the field. Dietetic foods have shown little growth, and General Foods has only one product in the dietetic line (D-Zerta), is considering plugging it among complexion-conscious teenagers. The industry agrees that geriatric foods are a promising and challenging field, but so far oldsters have...
Diminishing Returns. In Pittsburgh, John James, 19, was arrested for stealing one car, stealing a second to push the first when it broke down, then siphoning gas from a third after the second...