Word: one
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Dates: during 1990-1999
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...eBayers really had to gripe, he decided, they should do it publicly on the site. "I wanted to reinforce the notion that if you're going to bring a complaint about someone, do it out in the open," says Omidyar. "You can't come running to Daddy." He had one other proviso: if traders are going to complain about people they don't like, they should be willing to say something nice about people they...
That was the genesis of the Feedback Forum, one of eBay's most distinctive and popular features. Omidyar kicked it off with a Founder's Letter in February 1996 in which he laid out a philosophy that still guides eBay: that people are basically good, that they make mistakes, and that they should be given the benefit of the doubt. "I was afraid it would turn into just a gripe forum, but as I watched it develop, I was amazed to realize that people enjoy giving praise." In fact the feedback eBayers posted about one another was overwhelmingly positive...
eBay had a first choice for its new CEO: Meg Whitman, who had honed her consumer-marketing and managerial skills at Hasbro (Mr. Potato Head was one of her toy lines) and worked as a marketing executive at Disney. At first it didn't look as if she was going to come. She had strong ties to the East Coast--kids in school and a husband who was a top brain surgeon at Massachusetts General--and eBay seemed like a lark. But looking at the numbers and getting a sense of the passion people felt for eBay, she was hooked...
Still, today eBay is one of the most dazzling sites on the Internet. Log on and feast your eyes on a global garage sale that includes--well, just about any inanimate object you've ever seen, heard of or lusted after. That Partridge Family lunch box that made you feel like the Man in third grade? The bidding starts at $5. That Art Deco clock you always wanted? There were recently 19 of them being auctioned on eBay. Sure there's kitsch (Elvis snow globes, anyone?), and a scary number of Beanie Babies. But there's also luxe (usually...
eBay is also one of the Internet's greatest financial success stories. It has defied the 11th Commandment: Internet Start-Ups Shall Bleed Red Ink. It's made money from its first month of operation. After only four years, eBay is worth some $20 billion--more than Sears and J.C. Penney combined--and its stock price has surged 25-fold. The rewards for the key players have been lavish. Whitman, after less than two years at the company, controls shares worth about $1 billion. Skoll's net worth is more than $3 billion. Omidyar's 30% ownership adds...