Word: one
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Dates: during 1990-1999
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...that now sells everything from power tools to CDs, and is eagerly looking for new areas of expansion. It's possible to argue that Bezos didn't master much more than an evolution of commerce, replacing old-fashioned stores with a centralized sales and shipping center. But even that one change, he notes, grabbing a favorite word, is "huge." For old-line businesses like K Mart, getting new customers meant building new stores at a cost of millions. For Bezos, serving new customers costs next to nothing...
...still losing his pants. That's maybe the one thing people still really don't understand about the e-commerce revolution. If these are such hot businesses, then why are they hemorrhaging cash? Amazon--the company everyone wants to be like--could lose nearly $350 million this year. O.K., the Net is different, but don't profits and losses matter anymore? They do. Bezos insists Amazon's oldest businesses--books, music and video--will be profitable...
...struggling mightily to make sure it doesn't kill Amazon too. Even as he cuts off competition like eBay by getting into the auction business himself (partnering with no less than Sotheby's), he is also trying to make Amazon a model of i-age shopping. When we buy one book, Amazon's computers can tell us what other people who bought that book purchased (and what they thought of those purchases). Or the site's users can look up the most popular books at their company or in their hometown. A few clicks from Amazon's home page will...
...their opinions about books, to rate products, to swap anecdotes. As you sit there reading, say, a literate and charming book review from Bangladesh, the real power of the Amazon brand comes home. It is a site that is alive with uncounted species of insight, innovation and intellect. No one predicted that electronic shopping could possibly feel this alive. If it is a sign of an e-world yet to come, a place in which technology allows all of us to shop, communicate and live closer together, then Jeff Bezos has done more than construct an online mall...
Here in Coffeyville is another piece of the proof that Bezos' early and fervent belief in the Internet--that it would rock retailing, that it would change the way we live--stands as one of the more prescient assumptions ever made by a businessperson. "We're trying to build something lasting," Bezos says, looking at this 850,000-sq.-ft. monument to free trade. The warehouse is stocked with books, CDs, TVs, stereos, video games, software, toys. And yet only 10% of the area is being used. The rest is stretch space, here for the ongoing e-commerce revolution...