Word: onely
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Dates: during 1980-1989
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...judges looked for ads that broke new ground. The Ally & Gargano agency's Federal Express ad shattered taboos against making fun of the customer. One runner-up, adman Hal Riney's first Bartles & Jaymes wine-cooler commercial, scored with tongue-in-cheek humility. Another winner, Wendy's 1984 "Where's the Beef?" slogan, created by Dancer-Fitzgerald-Sample, became a political zinger in the hands of Walter Mondale. But as the 1984 election proved, even advertising has its limits...
Some things are just too low tech to last. What could be more old-fashioned than wrestling a postage stamp out of its perforations, coating one's tongue with glue and watching the stamp come unstuck along the edges? Sure enough, that ritual is now headed the way of the penny postcard. Last week the U.S. Postal Service introduced EXTRAordinary Stamps, a line of peel-and-stick, self-adhesive postage stamps billed as "the most thoroughly researched and tested issue in U.S. stamp history." The new 25 cents first-class stamps will be test-marketed for 30 days...
...Mason had a troubled autumn. He got bad reviews, both for his acting and for making racially inflammatory remarks during the New York City mayoral race. More dismaying to ABC, Chicken Soup -- though the highest-rated of any new show this fall -- regularly lost nearly one-third of the huge Roseanne audience. Last week the network abruptly canceled its can't-miss hit. Moral: when it comes to TV programming, nobody knows borscht...
Little more than a week before the latest title shuffle, Deng and other officials met with one of modern China's closest American friends, Richard Nixon. During the visit, the former President told his hosts that "many in the U.S. believe the crackdown was excessive and unjustified . . . and damaged the respect and confidence which most Americans previously had for the leaders of China." Nonetheless, Nixon feels strongly that the U.S. must rebuild its relations with China. Last week TIME obtained a copy of a report Nixon sent to a bipartisan group of congressional leaders. Some excerpts...
Sino-American relations are in the worst condition since before I went to China 17 years ago. One of the major reasons is that Americans and Chinese see the tragic events of June from totally different perspectives. The gap between us is totally unbridgeable. Every Chinese leader I talked to insisted that the suppression of the demonstrations was necessary and justified. They believe the American reaction was an unacceptable intrusion in their internal affairs...