Word: oneness
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Dates: during 1970-1979
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...turning their attention to what would otherwise be the frills and extras of the energy saver's world. Energy-saving gadgets are appearing on hardware-store shelves and in department-store mailers in proliferation. A wholly new type of retailing outlet, the energy boutique. has been spawned. One such shop for the thermally trendy, Windsun & Woods of Middletown, Conn., offers everything from quiltmaking kits to electricity-saving quartz space heaters and residential windmills for generating power...
...burning furnace's off cycle, thus retaining the heat. The plate then rotates to an open position when the unit trips on again. Department of Energy studies show that dampers can cut fuel consumption by an average 19% annually. Several manufacturers produce the device; one is the Flair Manufacturing Corp., whose product costs from $200 to $400 installed...
Shower reducers. A shower is a more energy-efficient way to wash than a bath: the cheapest shower is the one that uses the least hot water. At an average residential water pressure of 60 lbs. per sq. in., a conventional shower nozzle sprays out 35 gal. of water every five minutes. For $22.95, Teledyne Water Pik offers a nozzle that cuts water usage to 15 gal. during a five-minute shower without loss of pressure. A less expensive model, made by the Con-Serv Corp., retails for $13.95 and cuts water flow to only 10.5 gal. Cheapest...
...insulation. Several layers of clothing that trap pockets of air next to the body work most effectively. With that in mind, Americans are reviving traditional cold-weather wisdom. Natural fabrics are in demand again; wool, cotton and silk are most comfortable because they breathe, allowing perspiration to evaporate. No one any longer laughs at "snuggies," those sturdy thigh-length undertrousers that Grandma used to wear. Fur has begun to shed its politically uncool image (the American fur industry does not use pelts from endangered species such as leopard and baby seal), because "it's an organic, renewable, nonpolluting resource...
...frostbite is clearly the layered look. At the risk of violating stodgy dress codes, men are buying sweaters and knit vests to slip under suits. Women are snapping up fuzzy tights, pants rather than skirts, blazers and all kinds of sweaters, from shetlands and turtlenecks to cashmeres and one-of-a-kind bulky knits. Impulse buying is on the wane. "Shoppers are more money conscious this year," says a Chicago retailer. "They're going for longterm, classic looks...