Word: onestep
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When Kodak plunged into the instant market two years ago, it seemed to have a chance to win top spot. Within a year it captured a third of the fast-growing market−but then went no higher. Polaroid came out with its $39.95 OneStep to challenge Kodak's identically priced Handle. Though both cameras were immediate successes, accounting for more than half of all instant-camera sales, the OneStep outsold the Handle by about 2 to 1. The OneStep has a motor that instantly ejects the print after exposure, while the Handle must be cranked before the print...
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