Word: oni
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Dates: during 1960-1969
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...pensas ke oni devus utiligi la lingvon esperanto," Russell G. Stevens '62 told the CRIMSON in a telephone interview last night...
...most of Japan's 94 million people, the frequent mild earthquakes that rattle windows and dismay tourists are routine works of the gods. But the nearly 3,000 employees of Dentsu Advertising, Ltd. are subject to other tremors and are often heard to groan: "Oh Oni is angry again." Oh Oni-or Big Demon-is no evil spirit from the nether world, but the nickname of Dentsu's autocratic, dynamically modern-minded president, Hideo Yoshida, 57, who almost singlehanded has built Dentsu into the world's fifth largest* advertising agency with yearly billings...
Janitor to Vice President. Under Yo shida, Dentsu is virtually a one-man show. Oh Oni even conducts the decisive interview before any new employee from janitor to vice president is hired. He some times buys an employee a new suit or pair of shoes to make him more presentable to clients, occasionally passes out golf-club memberships to his top men. "Golf is healthier than nightclubbing," he says. "And it affords time to talk with a client...