Word: onslaught
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...response to the Axe onslaught, Old Spice created Red Zone Body Spray in 2004, marketing its purported lasting scent. "Old Spice represents honesty, and we do that with straightforward ads," says Carl Stealey, P&G's brand manager. The company also signed up NASCAR driver Tony Stewart and Chicago Bears linebacker Brian Urlacher as spokesmen. Gillette, meanwhile, is introducing its new body spray, Tag, this month with a suggested retail price slightly higher than...
Papadakis continued the onslaught by winning both diving events, the 1-meter and 3-meter springboards...
Given that sobering assessment and vows by the insurgents to step up their onslaught, will next week's elections matter? For Iraqis and Americans alike, much depends on whether the new government can prove that it has real authority, bring disenfranchised Sunnis into the political process and quickly establish itself as a credible body willing to work for national reconciliation. Considering the performance of the current government, headed by interim Prime Minister Iyad Allawi, chances that the new leadership can impose order aren't great. If it fails, the country could slide into civil war. And yet, unlike...
Madison Avenue may be facing a so-so economy and the onslaught of ad-deleting digital video recorders, but don't count out its impact. The smart sell is an essential ingredient of any pop-cultural phenomenon. A look back at the marketing triumphs of 2004. --By Jeninne Lee-St. John...
Corriero—the one mainstay in the Harvard offense—continued her onslaught of goals this season by scoring in her 10th straight game. She equalized the score at 1-1 at 13:23 of the second period for her team-leading 22nd goal of the season. Chu hit Corriero on a clear out pass and Corriero took the puck past the UNH defense and scored...