Word: onvia
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Dates: during 2000-2009
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...tapping these exchanges; small-business sellers also recognize the benefits. For 15 years, Gordon Clotworthy's company, the Information Refinery, based in Mahwah, N.J., has sold marketing lists to small businesses in the Northeast, finding customers through costly direct mailings and trade-magazine ads. Earlier this year, Clotworthy discovered Onvia, a Seattle-based small-business exchange with more than 60,000 suppliers across 117 services. He signed up with Onvia, and receives one to 10 requests for lists a day and contracts at least once a week to businesses around the country. The Refinery's sales through Onvia average just...
...lead will hold it. Just like eBay, whose widespread network of buyers and sellers draws even more members and ensures its continuing dominance, the small-business exchanges with the most liquidity should remain on top. "The ability to find the transaction and complete it is the real issue," says Onvia CEO Glenn Ballman, whose company lost $43 million in 1999. "As long as we're able to bring enough buyers and sellers together, we'll survive." And small-business owners should be able to do better as a result...
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