Word: onysko
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Perhaps the wave of the future is captured most completely by Joshua Onysko, founder and CEO of the cosmetics company Pangea Organics, of Boulder, Colo., whose face creams and shampoos are made from food-grade natural products, support women's farming initiatives and are produced using 100% wind power. And every aspect of the packaging has a secondary use, from the glass bottles to the 100% postconsumer-waste boxes that are folded using origami to avoid glue: thousands of seeds are incorporated into each box so they may be planted to grow Genovese basil, amaranth flowers or a sea buckthorn...
...Green Groomer Joshua Onysko 28, Boulder, Colo...
CLAIM TO FAME "In the organic market, in personal care at least, most of what's available is in hippie packaging," says Onysko, founder and CEO of Pangea Organics Ecocentric Bodycare. Onysko can spot a hippie from a hundred paces, considering that his life as a junior high dropout and global drifter has put him in contact with more than a few of them...
...BREAK Onysko's interest in the business started as a "fun project" to do with his mom. The two bought some supplies at a natural-foods store and made a small batch of soap. It wasn't until he used a spare bar from his backpack to take a memorable outdoor shower in Goa, India, that the inspiration for Pangea struck. Back in the U.S., he started a business that has expanded to a 10,000-sq.-ft. factory and sales at Whole Foods Markets across the country. Onysko is passionate about the impact of grooming habits on the environment...
DESIGN TOUCHSTONE "Ultimately, you can't really convert people unless they like the way the products look," he says. So Onysko worked with Ideo, a design firm based in Palo Alto, Calif., to give mass appeal to the organic lifestyle. Result: a great-looking soap box made of 100% postconsumer materials. "You can throw it in your yard, and it will just melt away," says Onysko...
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