Word: oomph
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Dates: during 1930-1939
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...lowest estimate of September's gift to U. S. warehouses runs at something like $1,000,000,000 of unconsumed production. Meanwhile, standard domestic consumption indices (like department store sales) are doing no booming at all. Even Montgomery Ward and Sears, Roebuck have suddenly lost their 1938-39 oomph. Only a real export boom seemed likely to save the U. S. from some pretty drastic inventory trouble...
...vivid sets, to finish off the show, like the Emperor himself, in fine fashion. There were times, however, when the pace lagged and might have been quickened up to heighten the suspense. Frank Silveram, who, by necessity of script, practically put on a one-man show, got plenty of oomph into the part, though occasionally overacting it. The real laurels go to Edwin Pettet who gave the part of Smithers zest that it has seldom had before...
...Angeles' swank Town House staged, at Warners' instigation, a dinner for 26 males who decided she had more "oomph"' than any girl in town. "Oomph," said Dudley Field Malone, "is a very beautiful thing that convention demands be clothed." Said Screenwriter Graham Baker: "Oomph is something in a girl which begets propositions not proposals, gets her chased instead of chaste." As the Oomph Girl, Cinemactress Sheridan was more photographed, talked about, gossip-columned than any recognized Hollywood star...
...show has oomph: a limbsome, lightly-robed chorus, and Carmen Miranda, a Brazilian singer whom Lee Shubert spotted in a Rio night club and brought to Broadway. Enveloped in beads, swaying and wriggling, chattering macawlike Portuguese songs, skewering the audience with a merry, mischievous eye, the Miranda performs only once, but she stops the show...
Into the store to the company lawyer rocketed Salvador Dali, sizzling in Spanish and French. Next thing Bonwit's knew the Surrealissimo was in the window with the bathtub. "Oomph" went the tub as he jerked it from the moorings. "Crash" went Bonwit Teller's beautiful plate-glass window as the small struggling artist and his tub went through it and lit "bang" on the sidewalk...