Word: oomph
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Dates: during 1940-1949
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...Miss Sheridan is coy. Apparently she loves only the Lampoon. For she is content to sit out on the West Coast, surrounded by still cameras, and beckon to the Poon boys to come out and learn some oomph. This is rank injustice to the rest of the college. Since apparently only she holds the key to money-making success, since most Harvard alumni are reputedly oomphless share croppers and Fuller-brush men, Miss Sheridan is needed at college to raise a new generation of oomphy grads...
What this college needs is Ann Sheridan, visiting lecturer on oomph, in person, to melt the snow on the sidewalks, to roam through the stacks of Widener calling to the lost souls of Poon men, to burn up the boards of the New Lecture Hall...
Lampy for once stopped into some unpremeditated national publicity yesterday when Ann Sheridan, "Oomph Girl" whom the Poon recently dubbed "least likely to succeed" in the movies blasted Harvard men in general and Lampoon editors in particular...
...Harvard man once, myself," she added. "It was a very sad evening. He could have used a little more oomph. So could the Harvard football team. So could the Lampoon...
Answering Miss Sheridan's taunt that while she earns $100,000 a year by her oomph, the average Harvard graduate makes less than $5,000 Bowie said. "We wonder by what criterion Miss Sheridan claims success for herself. If she earns $100,000 a year, it is further proof of public gullibility rather than of Miss Sheridan's success as an actress...