Word: ooo
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...high proportion of the unreported syphilis victims in the U.S., estimated at 2,000,000. The object was to persuade them to step forward and accept penicillin treatment (one day for gonorrhea, eight for syphilis). P.H.S. knows that the fight against syphilis is being slowly won: against some 220,-ooo new cases each year, 373,296 cases were reported and treated in 1947, and 338,141 last year...
Stern's annual income of around $150,-ooo comes largely from his Colgate stipend of $2,500 weekly and his salary as sports director of NBC. It is pieced out by his M-G-M newsreel work, magazine articles and sports shorts for Columbia Pictures. But he feels that the era of great announcers is at an end. "We used to be the public's eyes; now television is," said Stern. "The TV audience just wants a few words from us ... I'm going to try hard to fit into TV, but I'm sure...
...Then Ruppel cooled off and his staff calmed down. Crowell-Col-lier's top management was prepared to string along with Ruppel: in one year, Collier's advertising linage had dropped 15%, and Crowell-Collier's profits had plummeted from $4,866,000 to $2,419,-ooo. For these deep-seated troubles, a drastic cure was needed. Louis Ruppel was about the most drastic remedy to be found anywhere...
LIVE AND $1O,OOO HOW WOULD...
...Runners-up: American Home (circ. 2,580,-ooo), House Beautiful (509,800), House and Garden...