Word: opel
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Dates: during 1960-1969
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Competition has sharpened because U.S. companies in the past year have brought out sleeker and more comfortable compacts, which the increasingly style-conscious West Germans are switching to. Opel's sales jumped spectacularly in 1963's first three quarters-up 39% to 228,000 cars. The rise was led by its new Kadett model, which is 6 in. shorter than the standard VW but roomier inside, and sells in Germany for $1,269 v. $1,245 for the VW. Ford's best seller is its new Taunus 12M, which is 7 in. longer than the Volkswagen...
...Germany's economic miracle is simmering down, the economy of West Berlin is heating up. As the 14th annual West German Industrial Exposition closed in Berlin last week, new investments were moving in from several sources. General Motors is completing a new plant to make parts for its Opel subsidiary, joining such other U.S. industries in Berlin as Otis Elevator and Yale & Towne. Two German textile firms are also building factories there, with a total investment of $51 million. West Berlin's Deutsche Industrie Bank has announced that its loans for industry have been running at twice...
Yachts & Tennis. Despite their great wealth, both brothers live unostentatiously. Jacob drives himself to his office in a middle-class Opel; Marcus has a Buick and usually does the driving-but he has a chauffeur to answer the car's radiotelephone. An expert yachtsman, Jacob skippered his 59.4-ft. yawl Refanut to victory in last year's 350-mile Baltic race. Marcus was Sweden's tennis champion in the 1920s and is still an expert player; he also excels at pingpong...
Brenner and Erhard scheduled a meet ing in an attempt to head off the strike before it spreads to the heavily industrialized Ruhr, where workers have already voted for a strike. Meanwhile, Volkswagen, Opel and Ford warned that they will have to close down this week because of a shortage of supplies. Unless Erhard can find some way to keep a wage settlement within reasonable bounds, the German miracle is in trouble; 10 million other German workers have already put in new wage claims...
...average 16.8% annually; last year a decline in exports to the U.S. was more than offset by rising sales within the Market itself. Thus encouraged, nearly all Europe's automakers plan to expand. Ford is building a huge auto assembly plant in Belgium; General Motors' Opel is opening a new factory in the Ruhr; Alfa Romeo intends to hike its output from 300 to 400 autos a day by next year...