Word: opel
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...quite a record in recent times. Take cars, something very dear to the European consumer. Competition Commissioner Mario Monti wants to break up the informal shelters that allow carmakers to charge different prices in different markets. But Schröder, eyeing the profits and employment rolls of VW, Daimler, Opel et al., doesn't like it. Liberalization of the energy market? No, says Berlin, we don't want a European regulatory commission that would set Europe-wide "tolls" for power transmissions. Why not? Because such prices are now the highest in Germany...
With the largest presence in China of America's Big Three, GM is well positioned to grab an early lead in selling to the nation's growing middle class. The company is ramping up production of its compact Buick Sail (based on its Opel Corsa design). Other foreign automakers planning to produce compacts in China include Ford, Volkswagen, Toyota and Citroen...
...that started Cadillac on its march back to quality. If you were ever a fan (as in, the '59 Eldorado) it's finally time to blow away the nightmares of GM's experiments with "small" or "sporty" Cadillacs, like the Cimarron or the ridiculous Catera, which is really an Opel (a company which, by the way, just announced a historic $608 million loss...
...Toyota's 7%, according to Morgan Stanley's Girsky. Today's weak yen worsens that situation by boosting Japan's dollar profits even further. GM's vast overseas operations, with the exception of its joint venture in China, remain a disparate amalgam of brands like Saab and Opel and partnerships with struggling automakers like Isuzu and Fiat...
...test the waters, experimenting with interactive ads in France, Britain and the U.S. Still, France's TPS, one of the vanguard channels, has hosted more than 25 interactive ad campaigns in the past four years and claims that up to 50% of viewers use the click-through option. Opel, which now devotes about 5% of its advertising budget to interactive spots, considers its TPS campaign promising, and Danan is convinced interactive TV ads will be a major driver in the future. Now if they could just branch out beyond a man, a woman and a winding road...