Word: opels
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Dates: during 1960-1969
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...Mans-styled model with a sloping tail, a Ford Taunus engine and a built-in roll-bar. Japan's Toyota came West with a 2,000 GT roadster labeled "James Bond." To be sure, Detroit-styled iron was there, but the square lines of Germany's new Opel Commodore seemed oddly more American than the nifty Mustangs and Cougars. And the canny Dutch drew crowds with a wicker-seated beach buggy named "Kini," built...
...been rather slow in meeting the new need for spartan transportation. While the company was busy promoting its relatively new 1500 fastback sedan, G.M.'s and Ford's German subsidiaries were challenging the beetle at its own game. Sales of G.M.'s small, $1,360 Opel Kadett soared 28% last year, after a 6% drop in 1965. Ford last September successfully reintroduced its $1,322 Taunus 15M, a model it had dropped in 1959. When his 1200 gets into full production, Volkswagen's Nordhoff plans to skip the rich U.S. market, which accounts...
...hair lotion that comes in a bottle made by an Owens-Illinois subsidiary. After he downs his Maxwell instant coffee with Libby condensed milk, his wife, trim in her Lycra stretch bra, kisses him goodbye, leaving only a trace of Revlon lipstick. In his Ford Taunus, or G.M. Opel, fueled with Esso gasoline, he drives to an office equipped with Remington typewriters, ITT telex machines and IBM computers. While his wife runs a Hoover vacuum cleaner, a Singer sewing machine and a Sunbeam iron, he confers with his American advertising agency and stops at a branch of First National City...
...facilities, will make a new line of Renaults by 1968. Ford is introducing its first passenger car, a version of the Galaxie, in February at a cost of $30 million. General Motors will put up $52 million and also enter Brazil's passenger-car market, probably with its Opel. Even Japan's tiny Toyota is planning at least $5,000,000 worth of expansion...
...surprising surge of lower-tagged imports, which are racing 27% ahead of last year and should easily crack the record of 614,000 sold in 1959. In the first nine months of 1966, Volkswagen spurted from 277,000 sales to 308,000, while G.M.'s "German Opel climbed from fifth place to second among imports, with sales of 25,000, followed by Sweden's Volvo, Britain's MG and Japan's Datsun. The Japanese cars are rising fast: Toyota is now the second best-selling import in California, where the Japanese are driving hard prior...