Word: opels
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Dates: during 1960-1969
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...Johannesburg, and then the Rhodesias, Sigauke took jobs, from busboy to boxer, until he finally landed a well-paying position as a traveling salesman, peddling clothing to retailers all over Northern Rhodesia and Nyasaland. "That job brought status because I owned a car," he says. "I drove an Opel and then a Biscayne for two years, and I learned to know every road and every Mozambican in the Rhodesias." On one return trip to Mozambique he was arrested by the authorities, who could not believe that an African could earn enough money...
...Next 10 Million. Opel increased production last year by 20%, but to keep up the pace it recently bought land in Kaiserslautern for a new plant, its fourth in Germany. This month G.M. rolled out its 10 millionth vehicle produced in 41 years of operations overseas; at the rate it is going now, it will turn out the next 10 million in only seven years. For Roche, one personal result of G.M.'s spectacular European gains has been his rise to serious contention for the G.M. presidency, from which John Gordon retires...
...expansion-minded Executive Vice President James M. Roche, 58. One of four G.M. executive veeps, Roche is the boss of all overseas operations, has allocated $400 million of the company's two-year, $2 billion capital-spending program to European ventures. From Detroit, he has also directed Opel in its challenge to Volkswagen's leadership in West Germany. Even without the proposed Antwerp plant, G.M.'s Opel and Vauxhall models have cornered 13% of Europe's 7,000,000-car market...
...flood of dollars shows no sign of receding, European businessmen are increasingly worried about being squeezed out by U.S. corporate giants, which have such a high scale of financing, research and marketing. In West Germany, where U.S. business has a $2 billion stake and General Motors' Opel has become a formidable competitor of Volkswagen German industrialists are beginning to pressure the government to do something. While Italy still courts investments for its underdeveloped south, a former Cabinet minister has expressed "reservations" about the extent of U S capital in Italy. Even in countries that encourage U.S. investment, there...
Everywhere, Europe's old-line producers are being pressed by well-financed local subsidiaries of U.S. companies. France's fastest growing auto firm is Chrysler-controlled Simca, which has increased sales 25% this year. General Motors' Opel and Ford's German subsidiary have closed in on Volkswagen, increased their combined share of the German market from 32% in 1962 to 41% last year. In Britain, Ford has captured 31% of this year's market, a new high. Ford is invading Italy, too, last week introduced the Anglia Torino, a small sedan that will be assembled...