Word: opels
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...surface, this recent French TV spot for Opel's Corsa seems similar to most other car ads - images of beautiful women, breathtaking scenery and no information about the product. But this campaign, which ran late last year on French digital satellite pay-TV channel TPS, is a glimpse of the future. Interested viewers could use their remotes to click on an icon and find out what colors the car comes in, what the interior looks like, how much the car costs and where they could finance it. What's more, they could assemble a virtual version of their dream...
Although the sample was small - TPS has 1 million users and only a tiny fraction of viewers ended up taking a trial spin - the campaign shows the promise of interactive advertising. Says Olivier Danan, Opel France's marketing director: "The potential is huge, once more people are connected and people are able to interact quickly with ads." The London office of tech consultancy Jupiter MMXI predicts that European remote-control purchases via interactive TV will jump from $639 million this year to $10 billion by 2005. Advertising is not only getting more interactive but moving from a scattershot approach...
...commuters formed their own tight-knit community, centering on Agassiz House in Radcliffe Yard. The family of Jane Opel '50 took in three boarders--women from the waiting list that would not have been able to attend otherwise...
...Opel remembers the "canned music...
...didn't have the same expectations then that young women do today. I wasn't one of the ones who questioned," Opel says, adding that she feels she should have spoken up. "We were much too naive and accepting of the status...