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...simple but elegant office at IBM's headquarters in Armonk, N.Y., the only mildly unusual feature is a stand-up desk that Opel uses in addition to a standard one. He receives visitors with a correctness that is so smooth it can be mistaken for real easiness. But Board Member William Coleman, a Secretary of Transportation in the Ford Administration and now a Washington lawyer, says Opel is noted more for his strength than for his charm. Says Coleman: "He's tough. You can tell instantly when you're rubbing him the wrong way or when...

Author: /time Magazine | Title: Plain Vanilla, but Very Good | 7/11/1983 | See Source »

While IBM's stern dress code has been eased, Opel still follows the old one. His shirts are white oxford cloth and as buttoned down as the man. His ties are impeccable and subdued, his shoes standard-issue corporate cordovans: no buckles, tassels or other frills...

Author: /time Magazine | Title: Plain Vanilla, but Very Good | 7/11/1983 | See Source »

...John Opel achieved the top post by molding himself to be just what the company wanted, because that is exactly what he too wanted. Opel sees himself as something of an interchangeable part of the firm. "I'm a product of the culture of IBM, of the way we do things," he says...

Author: /time Magazine | Title: Plain Vanilla, but Very Good | 7/11/1983 | See Source »

Starting with the firm straight out of the University of Chicago School of Business in 1949 as a salesman in Jefferson City, Opel was soon being shifted around with dizzying frequency; he has held 19 different jobs. His career picked up fast in 1959, when he was chosen to be an administrative assistant to Thomas Watson Jr., then president, for one year. Following that, Opel began serving in a wide variety of posts, ranging from manufacturing to press relations...

Author: /time Magazine | Title: Plain Vanilla, but Very Good | 7/11/1983 | See Source »

...Opel today gives visitors and colleagues a sense of self-containment, but he admits to having had a wicked temper. Once when he could not get a flat tire off his Chrysler because he was turning a lug the wrong way, he became so enraged that he bashed in the side of the car. "I don't get angry the way I used to," Opel says. But the old intensity, just barely noticeable beneath the perfect manners, can still be useful. "People know that I mean what I say and that I don't suffer fools," he says...

Author: /time Magazine | Title: Plain Vanilla, but Very Good | 7/11/1983 | See Source »

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