Word: opels
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Prosperous West Germany's most heated industrial race has pitted General Motors' sprightly Opel against front-running Volkswagen for dominance of the burgeoning auto market...
...Opel has been doing pretty well: it has jumped from 14.3% to 21.1% of the German market since 1952 (v. Volkswagen's 32.5%). It has just discovered, however, that while pursuing Volkswagen it will have to keep a sharp eye on the rearview mirror. Reason: Ford's German subsidiary is coming up fast from the rear. Fortified by new and attractive models, heavy investment and good management, Ford has captured 19.6% of the German market with its Taunus cars, pulling to within honking distance of Opel and bringing the two U.S.-owned companies closer to domination of Germany...
...passenger cars. Everyone was expected to ride buses." What really irritated Kosygin was that government officials in many cases had been forced to ride in dump trucks. Russia currently has fewer than 1,500,000 passenger cars, ranging from the tiny Moskuich (comparable to the old-model German Opel Rekord but priced at about $4,000) to balloon-tired Chaikas that sell for $12,000. But even if a Soviet worker could afford a car, he would have to wait five years or more for delivery under current production rates. Though Kosygin would like to change that, it is obvious...
...Johannesburg, and then the Rhodesias, Sigauke took jobs, from busboy to boxer, until he finally landed a well-paying position as a traveling salesman, peddling clothing to retailers all over Northern Rhodesia and Nyasaland. "That job brought status because I owned a car," he says. "I drove an Opel and then a Biscayne for two years, and I learned to know every road and every Mozambican in the Rhodesias." On one return trip to Mozambique he was arrested by the authorities, who could not believe that an African could earn enough money...
...Next 10 Million. Opel increased production last year by 20%, but to keep up the pace it recently bought land in Kaiserslautern for a new plant, its fourth in Germany. This month G.M. rolled out its 10 millionth vehicle produced in 41 years of operations overseas; at the rate it is going now, it will turn out the next 10 million in only seven years. For Roche, one personal result of G.M.'s spectacular European gains has been his rise to serious contention for the G.M. presidency, from which John Gordon retires...