Word: opels
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...expansion-minded Executive Vice President James M. Roche, 58. One of four G.M. executive veeps, Roche is the boss of all overseas operations, has allocated $400 million of the company's two-year, $2 billion capital-spending program to European ventures. From Detroit, he has also directed Opel in its challenge to Volkswagen's leadership in West Germany. Even without the proposed Antwerp plant, G.M.'s Opel and Vauxhall models have cornered 13% of Europe's 7,000,000-car market...
...flood of dollars shows no sign of receding, European businessmen are increasingly worried about being squeezed out by U.S. corporate giants, which have such a high scale of financing, research and marketing. In West Germany, where U.S. business has a $2 billion stake and General Motors' Opel has become a formidable competitor of Volkswagen German industrialists are beginning to pressure the government to do something. While Italy still courts investments for its underdeveloped south, a former Cabinet minister has expressed "reservations" about the extent of U S capital in Italy. Even in countries that encourage U.S. investment, there...
Everywhere, Europe's old-line producers are being pressed by well-financed local subsidiaries of U.S. companies. France's fastest growing auto firm is Chrysler-controlled Simca, which has increased sales 25% this year. General Motors' Opel and Ford's German subsidiary have closed in on Volkswagen, increased their combined share of the German market from 32% in 1962 to 41% last year. In Britain, Ford has captured 31% of this year's market, a new high. Ford is invading Italy, too, last week introduced the Anglia Torino, a small sedan that will be assembled...
...that Founder Robert Bosch hoped for after his death. Now one of Germany's most diversified corporations (3,100 products), Bosch dominates Europe in the automotive-equipment field. From car radios to fuel injection pumps, its products go not only into such German cars as Volkswagen, Mercedes and Opel but into Italian Fiats, French Peugeots and Renaults as well. Bosch is also Europe's biggest refrigerator maker, manufactures other lines from hearing aids to motorized hand tools...
...Opel 24 (including station wagons), Daimler-Benz 16. No firm is quite so versatile as the Glas company, a little-known family business tucked in the Bavarian village of Dingolfing. Last year it rolled out only 35,000 cars, but offered 32 models, from the tiny Goggomobil to a sports car that is said to "look like a genuine Ferrari...