Word: opels
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...giant firms. Against that day, such native European firms as Fiat are keeping a wary eye on Detroit itself. For if Britain does join the Common Market, a merger of the British and German subsidiaries of Ford (Ford and Taunus) and a similar merger by General Motors (Vauxhall and Opel) could present Europe with two readymade automotive giants backed by Detroit's vast reservoirs of money and skill...
...biggest manufacturing corporation (more than $8 billion in assets), G.M. last week was growing in every direction. At home in the U.S., G.M.'s bread-and-butter car, the standard-sized Chevrolet, was outselling the rival Ford Galaxie by nearly 2 to 1. In Germany, G.M.'s Opel subsidiary was gearing up for fall introduction of its new Kadett economy sedan which seemed certain to lift still higher G.M.'s 11% share of world auto sales outside the U.S. In space, the giant automaker's AC Spark Plug division won a $16 million contract to build...
...present law, U.S. companies are permitted to keep an unlimited amount of their foreign earnings abroad free of tax, to expand their overseas facilities. General Motors has used this provision to good advantage to build up the strength of its foreign subsidiaries. Of the cars that G.M. produces overseas, Opel now ranks second to Volkswagen-in Germany, Vauxhall is fourth in Britain, and in Australia the Holden, in the best G.M. tradition, holds nearly half the market...
General Motors is in less of a hurry to produce its rumored compact compact, the Corvair II, will hedge its hesitation by importing the new Opel Kadett from Germany. Chrysler, not yet convinced that the market for new small cars is big enough, will stick firmly with its Simca imports. The big question: Will Cardinal cut as deeply into Falcon sales as Falcon has into standard Ford sales...
...decade, and U.S. agencies are leading the field. A subsidiary of McCann-Erickson, called H. K. McCann GmbH, is now the largest advertising agency in Germany, with billings of $25 million; it has made "4711" cologne Germany's biggest TV advertiser, and pushes 30 other products ranging from Opel cars to Henkel soaps. In second place, with billings approaching $20 million, is J. Walter Thompson, which has helped to make the Ford Taurus Germany's hottest-selling medium-priced car, and has had to move to roomier offices seven times since it opened in West Germany nine years...