Word: opels
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Forecast last November (TIME, Nov. 26), vigorously denied ever since, the sale of Germany's Opel Motor Works to General Motors last week became a fact. As in many a domestic merger, the emphasis given denials forecast a deal of large proportions. Thus, last week, no less than three presidents journeyed to Wiesbaden* to sign the contract. They were: the President of General Motors Corp. (Alfred Pritchard Sloan Jr.); the President of General Motors Export Co. (James David Mooney); the President of Fisher Bodies Corp. (Frederick J. Fisher), chief of the seven money-minting Fisher brothers...
Immediate subjects of presidential talk en route to Wiesbaden were, of course, the mechanics of the Opel-G. M. deal. Every German motorcar maker knows that Opel's cheap ($650) standardized car last year controlled exactly half the German market (45,000 cars out of 90,000 total production). Yet G. M. executives, pondering Chevrolet's enormous success in the U.S., talked of scrapping the Opel, offering Germans a still cheaper car. Perhaps it might be the Chevrolet itself. Perhaps it might be a new make, lighter, with only 5 h. p., to sell at 1,800 marks...
...francs ($1,008), about double the American price. The cheapest Chevrolet model sells for 30,400 francs ($1,191). France's 45% ad valorem duty largely accounts for these prices. Even with this duty, it is estimated that General Motors' projected cheap car for the Opel Works could be sold in France at about 16,000 francs ($627). Thus the Opel-General Motors deal seriously threatens Ford in the French, as well as German, markets...
Geheimrat von Opel issued vigorous denials. But Berlin newsgatherers heard and published that the price paid by G. M. for Opel would...
...Privy Councillor *Cat-killer von Opel received 600 letters. Most of them expressed the hope that he, von Opel, would meet a precisely similar fate...