Word: operantics
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Dates: during 1970-1979
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Walzer's investigations prompted the organization in 1969 of Science for the People, a group of scientists who charged that Walzer did not consider the failures of society, but blamed deviance on the genetic differences between individuals. Such research, the group has repeatedly maintained, is sponsored by the ruling orders...
But above all, the key to the Skinnerian doctrine is "operant conditioning," or the selection of behavior by its consequences. According to Skinner, behavior can be controlled by controlling the environment through behavioral technology--though it is not clear just who would control that technology. Survival, he says, is really...
Skinner would probably attribute his need to revolt to environmental circumstances, but at least those circumstances gave him the freedom to revolt. If he hadn't had the chance to rebel, even in the most immature sense, who knows? The Skinner box, operant conditioning, behavior modification programs or the Aircrib...
At U.C.L.A., Noah came under the care of a team of psychologists led by a Norwegian specialist in "operant conditioning"-a therapy similar to animal training. Noah was forced to respond to simple commands. His successes were rewarded with Fritos; his failures were met sternly. Enforced hunger and low-voltage...
"If it were possible to directly teach individuals to lower their heart rate and their blood pressure using operant techniques," Schwartz said. "comparable relief might be obtained without drugs or surgery."