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...doesn’t need promos” and has always simply relied on word of mouth and low prices to keep it in business. Qdoba is controlled by fast-food conglomerate Jack in the Box Inc., while Felipe’s is locally owned and operated??a fact that Brush says sets his eatery apart. But the question of whether this difference matters to the restaurants’ core clientele—the average Harvard student—still remains. “Maybe the fact that Qdoba takes away from the individuality of the Square...
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