Word: operationalizing
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The Iowa playbook, as everyone now knows, hasn't always worked. In Texas, for instance, the grassroots operation counted on more African-American voters than actually turned out. In California, organizers expected more young voters. But while Obama rarely managed a clean win against Clinton in the big states - the...
More than seven months later, that faith has been rewarded. The 2008 presidential campaign has produced its share of surprises, but one of the most important is that a newcomer from Chicago put together by far the best political operation of either party. Obama's campaign has been that rare...
How did he do it? How did Obama become the first Democratic insurgent in a generation or more to knock off the party's Establishment front-runner? Facing an operation as formidable as Clinton's, Obama says in an interview, "was liberating ... What I'd felt was that we could...
Obama Means No Drama The team that Obama put together was a mix of people who, for the most part, had never worked together before but behaved as if they had. Some - like chief strategist David Axelrod and adviser Valerie Jarrett - came from Chicago and had advised Obama in earlier...
By contrast, the Clinton campaign, which started out with superior resources and the mantle of inevitability, was a top-down operation in which decision-making rested with a small coterie of longtime aides. Her state organizers often got mixed signals from the headquarters near Washington. Decisions from Hillaryland often came...