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...reviews. "It's not about his age," she says. "It's about his spirit." According to the company, market research shows Mr. Six has fans of all ages. "We know he's a polarizing character," Vieira Barocas says. "But on any day I would rather that someone have an opinion about us and our brand than for him to just melt into the background with all the other advertising that is out there. Would I prefer that you and other critics find him appealing? Absolutely. But I will take the fact that you notice, that you hear our message...

Author: /time Magazine | Title: Why Is Six Flags Targeting Kids with a Creepy Old Guy? | 7/24/2009 | See Source »

...Breast-Pump Bullies? While Judge Anita Brody's July 15 opinion wasn't a final ruling on the case, Babies "R" Us is portrayed as a tough negotiator intent on protecting its top marketplace position. The other companies named in the suit - Medela; Maclaren; BabyBjörn; Regal Lager, the agent supplying BabyBjörn's products to the U.S. market; Peg Perego, the Italy-based maker of strollers, car seats and high chairs; and Britax, which sells car seats and strollers - come across as weak accomplices in the scheme, which Brody distinctly labels a "conspiracy." For example, Brody writes...

Author: /time Magazine | Title: Did Babies "R" Us Gouge Mommy and Daddy? | 7/21/2009 | See Source »

...According to the opinion, an executive from BabyAge, an Internet retailer, testified that "Peg Perego's sales representative admitted that Babies 'R' Us threatened to charge Peg Perego for each new sale that BabyAge made unless Peg Perego made BabyAge stop discounting." In spring 2002, Babies "R" Us was unhappy that Internet retailers were discounting Medela breast pumps. So "to send a message," according to the opinion, Babies "R" Us canceled all Medela orders on May 2, 2002. Backed into a corner, Medela terminated 17 Internet accounts two months later. The reason, according to an internal Medela document: "We discontinued...

Author: /time Magazine | Title: Did Babies "R" Us Gouge Mommy and Daddy? | 7/21/2009 | See Source »

...manufacturers actually decreased because of the agreements. Britax, for example, admitted that sales fell 5% in the two months after Internet discounting was prohibited. As for Babies "R" Us' argument that preventing competitor discounts allowed it to increase sales and thus fund services valued by consumers, Brody's opinion notes that the plaintiffs "offered evidence that manufacturers had to pay for many services directly. Each manufacturer paid fees reimbursing BRU for advertisements and promotions." Further, the opinion notes that the defense's expert economist "indicated that BRU would maintain gift registries irrespective of resale price maintenance." In other words, Babies...

Author: /time Magazine | Title: Did Babies "R" Us Gouge Mommy and Daddy? | 7/21/2009 | See Source »

...your opinion, what is missing from the House and Senate HELP bills? I'm not going to answer your question. If you do have the public option, the rest will sort itself out. So I resolved not to criticize the House or the Senate bills over other matters like taxation and things like that...

Author: /time Magazine | Title: Howard Dean on the Politics of Health-Care Reform | 7/21/2009 | See Source »

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