Word: oppos
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...This increasing dependence on the zeal of the oppo teams has paid far richer dividends for Bush than for Gore. And for two reasons: First, the Bush/RNC team has been far more assiduous and painstaking in its work. And second, the fruits of its labors have been of considerably more value to its overall strategy...
...ingredient of the 2000 elections is undoubtedly the enormous growth in the past four years of the people who do "oppo," the nickname for the opposition research departments in each campaign...
...fact, the film reveals how much the media has come to depend on the "Oppo" research for material. Traditionally, newspaper journalists and TV producers have conducted independent research of charges made by a campaign. That has now dwindled, both due to news organizations being more and more stretched and because the media believes that the backfire effect on the campaigns would be far too devastating if the information provided were wrong...
...film we see RNC glee as the Associated Press accepts their oppo research on a Gore misstatement during the first presidential debate. During their months of filming BBC producers also observed producers for NBC's Tim Russert, among others, calling to enquire if the team had any new material. This was apparently normal practice...
...Moments later the topic is the Balkans. Gore speaks of how World War I started there and says "my uncle was a victim of poison gas there." The RNC oppo staff giggles at this and Griffin bellows: "This family stuff is killing me... let's check his uncle!" There is a flurry of activity - and then palpable disappointment that Gore's uncle really was a gas victim. "OK, so that is not a lie..." Griffin grimaces, and phones the bad news to a waiting colleague: "Hey... we confirmed the uncle tear-gas story...